In a small market, the bar is low. Most of your competitors haven’t touched their Google profile in years.

In a small market, you don’t need to outrank hundreds of businesses — just the two or three competitors who haven’t touched their Google profile in years. That opening is already there.

How do you choose a marketing company you can trust?

How do you choose a marketing company you can trust? Choose a marketing company the way you’d choose a contractor: make them show you real work, explain what they’ll do each month in plain English, tell you what “working” means and when you’ll see it, and put in writing that you own everything when you […]

Your website is a brochure. Your blog is a billboard.

Every post you publish is a new door Google can find and serve to someone searching for exactly what you do. Here’s what the numbers say and what most small business blogs get wrong.