In a small market, the bar is low. Most of your competitors haven’t touched their Google profile in years.
In a small market, you don’t need to outrank hundreds of businesses — just the two or three competitors who haven’t touched their Google profile in years. That opening is already there.
What can AI actually do for your small business? (And what can’t it?)
What can AI actually do for your small business? (And what can’t it?) AI can take real, boring work off a small business owner’s plate — drafting, scheduling, sorting, watching, and prepping — usually for little or no money. What it can’t do is know your business, be you with your customers, or fix a […]
Why isn’t my business showing up on Google? Five fixable problems.
If you’ve struggled to find your business on Google, you’re not alone. Many small businesses face digital presence issues that can be resolved on a budget. Problems like a broken Google Business Profile or inconsistent information can make your business invisible online. In fact, 62% of consumers avoid businesses with incorrect info. Learn the common pitfalls and actionable steps to boost your visibility. Don’t let your efforts go unnoticed—read on to discover how to fix it!
How do you choose a marketing company you can trust?
How do you choose a marketing company you can trust? Choose a marketing company the way you’d choose a contractor: make them show you real work, explain what they’ll do each month in plain English, tell you what “working” means and when you’ll see it, and put in writing that you own everything when you […]
Your website is a brochure. Your blog is a billboard.
Every post you publish is a new door Google can find and serve to someone searching for exactly what you do. Here’s what the numbers say and what most small business blogs get wrong.
Is Facebook enough, or does your business need a website? An honest answer.
Is Facebook enough, or does your business need a website? An honest answer. For most businesses, no — Facebook alone isn’t enough, because everything you build there sits on rented ground. But the full honest answer has a part most articles skip, because most of them are written by companies selling websites: there is a […]